Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

2. How We Use Cookies

IELTS Excellence UK uses cookies to:

• Ensure our website functions properly
• Remember your preferences and settings
• Analyse how you use our website to improve our services
• Provide personalised content and advertisements
• Measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for our website to function properly. They enable basic functions like page navigation, access to secure areas, and remember your cookie preferences. The website cannot function properly without these cookies.

3.2 Performance Cookies

These cookies collect information about how you use our website, such as which pages you visit most often and if you get error messages. This information helps us improve how our website works.

3.3 Functionality Cookies

These cookies allow our website to remember choices you make (such as your language preference) and provide enhanced, more personal features.

3.4 Advertising Cookies

These cookies are used to deliver relevant advertisements to you and measure the effectiveness of advertising campaigns. They may be set by us or third-party advertising partners.

4. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We use the following third-party services:

• Google Analytics: To analyse website traffic and user behaviour
• Google Ads: For advertising and remarketing purposes
• Facebook Pixel: For social media advertising and analytics
• YouTube: For embedded video content

5. Managing Your Cookie Preferences

You can control cookies in several ways:

5.1 Cookie Banner

When you first visit our website, you'll see a cookie banner that allows you to:

• Accept all cookies
• Accept only necessary cookies
• Customise your preferences

5.2 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can:

• View cookies stored on your device
• Delete existing cookies
• Block cookies from specific websites
• Block all cookies (though this may affect website functionality)

5.3 Opt-Out Tools

For advertising cookies, you can use these opt-out tools:

• Your Online Choices (UK)
• Network Advertising Initiative
• Digital Advertising Alliance

6. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not work properly:

• You may need to re-enter information repeatedly
• Personalised content may not be available
• Website performance tracking may be affected
• Some interactive features may not function

7. Cookies and GDPR

Under the General Data Protection Regulation (GDPR), we are required to:

• Obtain your consent before using non-essential cookies
• Provide clear information about what cookies we use
• Allow you to withdraw consent at any time
• Respect your cookie preferences across our website

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this policy.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: